40%+
Avg. conversion uplift
50+
Checkpoints
2–4 tyg.
Audit timeline
ROI 5x
Return on CRO investment
A beautiful site isn't enough
Many companies invest in design but ignore the data. The result: the site looks great, but the conversion rate doesn't move. A UX audit combines qualitative analysis (an expert walks through the user journey) with quantitative data (heatmaps, session recordings, GA4 data). We pinpoint exactly where users drop off — and propose data-backed solutions.
Data, not opinions
We install behaviour analysis tools: Hotjar or Microsoft Clarity (heatmaps, scroll maps, session recordings), GA4 with enhanced event tracking, plus form and conversion-path tracking. From that, we build a map of the problems — we know exactly where and why users drop off. Every recommendation is backed by numbers.
From audit to growth
The audit is just the beginning. Once we've identified the problems, we design solution variants and A/B test them. We reorder sections, rewrite headlines, reposition CTAs, simplify forms, and optimise checkout. Every change is measured — we ship only what genuinely improves results.
For sites, stores, and apps
A UX audit makes sense for any digital product: a company website (more inquiries), an e-commerce store (higher conversion and lower bounce), a SaaS app (better retention and onboarding), campaign landing pages (lower cost per lead). We tailor the scope and methodology to your product and business goals.
Who it's for
Which businesses is this the best fit for?
See whether ux audit & cro is the answer to your business needs.
🛒
E-commerce stores
Abandoned carts, confusing navigation, a slow checkout — a UX audit shows exactly where you're losing customers and money.
💻
SaaS apps
Low activation, high churn? Analyzing onboarding and key user journeys reveals what to fix.
🏢
B2B company websites
Traffic is coming, but the contact form stays empty? A UX audit shows why visitors aren't converting.
🩺
Medical and health platforms
Appointment booking systems, patient portals — accessibility and simplicity come first.
📱
Mobile apps
UX audits for iOS/Android apps — retention, engagement, and monetization all hinge on the user experience.
How we work
Our process
01
Kick-off and goals
We set the KPIs, conversion paths, and business goals.
02
Data collection
Setting up heatmaps and session recordings, plus GA4 analysis.
03
Expert audit
50+ checkpoints: UX, copy, CTAs, forms, mobile.
04
Prioritized report
Specific recommendations ranked by impact on conversion.
05
Implementation and A/B tests
Rolling out changes and measuring their impact.
Work
See all work Example projects
Quote
Calculate your project cost
“The meters-to-pieces converter is a game-changer for our industry. Customers no longer calculate how many boards they need — they enter meters and instantly see the price. It significantly reduced enquiries and increased orders.”
LW
Liderwood
Client testimonial
What's included
Comprehensive UX audit (50+ checkpoints)
Heatmap and session recording analysis
Identifying friction points in the journey
Specific, prioritized recommendations
A/B tests of key elements
Measurable conversion uplift
FAQ
Frequently asked questions
What's the difference between a UX audit and an SEO audit?
An SEO audit focuses on visibility in Google. A UX audit looks at the on-site user experience — whether the path to conversion is intuitive. The two complement each other.
How fast will I see results?
The first A/B test results show up 2–4 weeks after the changes go live. A full optimisation cycle takes 6–8 weeks.
Do I need a lot of traffic for CRO to make sense?
A/B tests need at least 1,000 sessions per month. With less traffic, we focus on the expert audit and qualitative recommendations.
Will you implement the changes or just deliver a report?
We offer both. A report only — from £1,200. Audit + implementation — from £3,700.
What is conversion rate optimisation (CRO)?
CRO (Conversion Rate Optimisation) is the process of increasing the share of visitors who take a desired action — getting in touch, buying, signing up. It's based on data, not intuition.