We offer this service to clients whose WordPress or WooCommerce site we build or maintain.
KPI
Goal agreed before the campaign starts
ROAS · CPA
Reported weekly
Automations and sequences
A/B
Tests every week
Marketing driven by data, not hunches
Every złoty of your ad budget should work. We start with a full audit of your existing campaigns and tracking setup. Then we define the business goal (leads, sales, sign-ups) and pick the channels with the best historical ROAS for your industry. We don't guess — we analyse the data and test hypotheses.
Google Ads: be where your customers search
Search campaigns reach people actively looking for your products or services. We manage fully structured campaigns: ad groups, keyword match types, extensions, negative keywords. We also run Performance Max, Shopping for e-commerce, and Display remarketing. Every campaign is optimised for cost per conversion.
Meta Ads: reach your customer
Facebook and Instagram Ads let you target audiences by interests, behaviours, and demographics. We create ad creative (graphics and video), A/B test variants, and scale the ad sets that perform. We run lead-generation, sales, and brand-awareness campaigns.
Email marketing: a channel you own
Your mailing list belongs to you, not to an ad platform, and it doesn't get pricier every time cost per click goes up. We design onboarding sequences, sales campaigns, newsletters, and transactional emails. We integrate Klaviyo, Mailchimp, or ActiveCampaign with your store or CRM. We automate welcome flows for new subscribers, abandoned carts, and win-back of inactive contacts.
Our process
Audit and strategy
We analyse your current campaigns and define KPIs.
Tracking setup
GA4, Meta Pixel, conversions, attribution.
Campaign launch
Going live with full structure and creative.
A/B optimisation
Weekly tests and optimisation for ROAS.
Reporting
Weekly ROAS, CPA, and CPL reports in Looker Studio.
Calculate your project cost
“The website from Apturn changed our business. Clients find us on Google themselves, see our work, and call ready to buy.”
CarsLab Import
Client testimonial
What's included
Frequently asked questions
What ad budget do I need?
The minimum budgets at which optimisation makes sense: Google Ads from £750/mo on ads, Meta Ads from £500/mo. The agency fee comes on top of that.
How much does campaign management cost?
Managing Google and Meta campaigns starts at £900/mo for a single channel. A multi-channel package starts at £1,500/mo. We quote after an audit and scoping.
How do you measure campaign performance?
Every campaign has defined KPIs: cost per acquisition (CPA), return on ad spend (ROAS), and cost per lead (CPL). We report weekly in Google Looker Studio.
Do you create the graphics for ads?
Yes. We create graphics and simple video animations for Meta and Display campaigns. For Search campaigns, we write the ad copy.
What's the difference between SEO and Google Ads?
SEO builds organic visibility (free clicks) over 3–12 months. Google Ads delivers immediate traffic at a cost per click. The best results come from combining both channels.